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The Washington Post’s Jarrod Dicker on why creating internal tools is more valuable than outsourcing


Talking about the value of The Washington Post’s Arc CMS and its value for publishers, head of ad product and technology Jarrod Dicker explains why the Post values creating internal tools over outsourcing their creation: “We can be a bridge. What differentiates us is we sympathize and understand that chain of technologies publishers are using … With ad blocking and distributed channels, we need to experiment with different capabilities we can go out there and bring to market.”

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