Insights, tools and research to advance journalism

The Washington Post is using Slack to create a reader community focused on the gender pay gap

Nieman Lab

In April, The Post launched Pay Up, a Slack-based community aimed at women in the tech sector. The group has quickly become home to discussions about the male-female wage gap, salary negotiation tactics, and news about job openings. The group’s creators say the Pay Up model could be extended to other communities, and if they ever created those groups, they would share the same mission: to create strong, self-sustaining communities while also serving them with the right content from The Washington Post. “Our favorite thing is to be able to see people start conversations among themselves, without us participating at all,” social media editor Julia Carpenter said. “That’s the kind of space we want to build.”

+ Earlier: Our Strategy Study on how you can build audience and relevance by engaging your community

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »