The Washington Post is using Slack to create a reader community focused on the gender pay gap

In April, The Post launched Pay Up, a Slack-based community aimed at women in the tech sector. The group has quickly become home to discussions about the male-female wage gap, salary negotiation tactics, and news about job openings. The group’s creators say the Pay Up model could be extended to other communities, and if they ever created those groups, they would share the same mission: to create strong, self-sustaining communities while also serving them with the right content from The Washington Post. “Our favorite thing is to be able to see people start conversations among themselves, without us participating at all,” social media editor Julia Carpenter said. “That’s the kind of space we want to build.”

+ Earlier: Our Strategy Study on how you can build audience and relevance by engaging your community