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How The Washington Post plans and prepares its Snapchat stories

Poynter

Snapchat can be a great way to tell a story while it’s happening, but that doesn’t mean news organizations can forgo preparation. This week, The Washington Post is sharing what it’s like to ride on public transportation around the world as part of its coverage of repairs to the Washington, D.C., Metro system. Before starting the project, a schedule was created and Snapchat tips were shared with reporters who would be posting stories. Some reporters even practiced by posting their commute to their personal Snapchat accounts ahead of their assigned day on the Post’s account.

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