Insights, tools and research to advance journalism

How The Washington Post is making long stories easier for users to finish

Nieman Lab

The Washington Post released a set of tools last week designed to make its longer stories easier for readers to complete, including a bookmark tool that lets readers save their spot in a story. The reader enters their email address, and the Post will send them an email with a unique URL that will allow them to return to their spot the story on any device. Other features released last week include a pop-up that appears when a user has been inactive on the page for more than five minutes asking if the user wants to save their spot and subtitles for embedded audio clips.

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »