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How Vox takes a product-focused approach to news: It has a broad definition of what ‘product’ is


The most common definition of “product” is the final thing that a user sees, whether that’s an article or an app. But Vox is extending that definition to include features that are core to its operations, even if a user may not see it. For example, Vox includes its server performance because it affects how fast its website loads and its data science and analytics capabilities because it gives the team better editorial insights.

+ Earlier: API’s best practices for product management in news organizations

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