Insights, tools and research to advance journalism

How Vox takes a product-focused approach to news: It has a broad definition of what ‘product’ is

Digiday

The most common definition of “product” is the final thing that a user sees, whether that’s an article or an app. But Vox is extending that definition to include features that are core to its operations, even if a user may not see it. For example, Vox includes its server performance because it affects how fast its website loads and its data science and analytics capabilities because it gives the team better editorial insights.

+ Earlier: API’s best practices for product management in news organizations

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »