How to use Twitter to measure success on Snapchat

As publishers are trying to figure out the best way to measure how successful their Snapchat photos and videos are, MTV is using Twitter to gauge success on Snapchat. While Snapchat users can see some basic metrics, such as the number of views and the number of screenshots, MTV is using Twitter to measure how many people are talking about its Snapchat Stories. MTV senior director of social media Sarah Epler explains: “We actually see a lot of our audience talking to us on Twitter — that’s a great place where we’ll promote, and we see a lot of crossover there. When we put new Snaps up, our audience will screenshot them, tweet at us.”