‘The Billy Penn guide to local news that doesn’t suck’: Sound less like a journalist

The Amtrak 188 crash in Philadelphia was one of the first major tests for Billy Penn’s business model, centered around a mix of original content and curated content from social media and other news outlets. CEO Jim Brady says part of what gives digital startups such as Billy Penn a leg up on their traditional competitors is a conscious effort to sound less like a journalist: “I really do think that the journalistic detachment has contributed to the indifference young people feel toward traditional journalism right now.”