Strategies for securing your organization’s digital future: Seek out non-advertising revenue and track metrics based on market share

Morris Publishing Group’s VP of strategy and innovation Steve Gray shares his company’s strategies for working toward a digitally focused future that’s less reliant on print ad revenue. Among those strategies: Track metrics based on market share, seek out non-advertising revenue such as events or marketing your data capabilities to local businesses, and launch new products to help your communities’ businesses online.