Strategies from Vox Media for using visuals on social media

Across the brands at Vox Media, the engagement editors have all taken a slightly different approach to publishing images and video on social media to drive engagement. Each editor has honed in on their brand’s voice, so the straightforward voice of Vox on Twitter is the opposite of SB Nation’s informal and enthusiastic voice. The editors recommend planning social images in advance, as well as making your own images and thinking about using different visuals for different platforms.

+ More lessons from Vox Media: How Vox Media structures its product team to foster experimentation (Vox Product)