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Storyful’s best practices for reaching out to eyewitnesses


User-generated content is becoming increasingly valuable, but Storyful’s Rachael Kennedy says many journalists don’t consider the welfare of their sources enough. Kennedy says Storyful usually takes the time to send a follow-up message to inquire about the source’s well-being. Kennedy offers Storyful’s best practices for reaching out to eyewitnesses who could potentially become long-term sources, including being transparent about who you are and what you’re doing, taking an interest in the source’s safety, and keeping in touch afterwards.

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