The volume of posts on social media can be overwhelming, but taking a higher level approach can turn social media messages into usable insights and information. Tools such as Spotlyte filter posts by location, keyword and hashtag to find the most relevant posts, and LifeRaft puts conversations on social media into context.

+ Twitter retires Discover and Activity features and moves trends to the search page (Twitter Blog) and is testing a new search interface with more ways to filter content (Marketing Land)