Questions for publishers to ask themselves before using a third-party tool

Before adopting a third-party tool, Melody Kramer writes that publishers should consider what kinds of information the tool would gather about its readers and what expectation of privacy a user of their website has. Kramer outlines a list of questions publishers should ask themselves before integrating a third-party tool or collecting information about their users through an app, including what’s the minimal amount of data that needs to be collected to do this task, have the alternatives to this tool been properly vetted, and is this something your users really want or need?