How publishers such as BuzzFeed extract new value from old editorial content

“Modern publishing is as much an exercise in dusting off and repurposing old content as it is creating fresh posts,” Lucia Moses writes. One way BuzzFeed repurposes old content is to iterate upon older posts: It will publish a story with a certain framing, and if that story is successful, try that framing again across different platforms and geographic areas. For example, a story such as “27 Signs You Were Raised By Asian Immigrant Parents” can be written for different immigrant communities, or even adapted into a video or translated into other languages.