How are people using Facebook Reactions on publisher pages?

Facebook Reactions allow readers to add “reactions” to Facebook posts beyond just a like or a comment. NewsWhip takes a look at how people are using Reactions on 20 publishers’ pages, finding that the use of Reactions is relatively low compared to likes/shares. In NewsWhip’s data, Reactions typically accounted for between 10 and 15 percent of a page’s total engagements. And, the use of reactions was evenly split among post types, a finding NewsWhip says is interesting because video posts typically receive a higher rate of likes/shares.