NPR studies what makes people start and finish visual stories

Using data from Google Analytics, the NPR visuals team analyzed how people interact with its stories and what elements get people to finish reading (or watching) a story. The lessons from their analysis: Clear calls to action that tell the reader to do something, like “go” or “begin,” have higher start rates, and people were more likely to finish reading/watching a sequential visual stories with no correlation between the length of the story and the completion rate.