NowThis says by eliminating the need for users to click through to their site, it increased video viewership

NowThis got rid of its website just over a year ago, and says by doing so it has increased the viewership of its videos. Mario Garcia writes that while not all news organizations should simply eliminate their websites and post entirely on social media, they can learn from this as a way to better engage their readers on social. NowThis’s vice president of social Ashish Patel said: “By reducing the friction and having the user able to consume videos directly, as opposed to having to click-through to the site, we started seeing more viewership.”

+ Earlier: After shutting down its website, NowThis reached 1 billion monthly video views on social media