News outlets are learning that vertical video is more effective on mobile, but there’s no consensus on the best way to create it

As mobile continues to grow, news publishers are learning from apps such as Snapchat and Periscope that vertical video is more effective for mobile viewing. But what they’re not sure of is how exactly to create vertical video. Some organizations simply have staff rotate their phones and film the video vertically, but others shoot the video horizontally and then adapt the footage for a vertical screen. Joseph Lichterman says both approaches have problems, such as how to put a camera on a tripod sideways or how to film a video horizontally while making sure it can be readjusted into a vertical orientation.