Some news organizations are finding that comments can lead to increased revenue and reader loyalty, WAN-IFRA’s 2016 report on online commenting finds
Most of the news organizations surveyed in WAN-IFRA’s 2016 Global Report on Online Commenting said that comments are important (53%), but “closing the comment section is increasingly a strong consideration” because of the poor quality of comments. However, the report also found that some news organizations are finding success with comments. At The New York Times and Pakistan’s Dawn, for example, they’re maintaining “vibrant constructive commenting communities.” Both news organizations are investing in comment moderation, and WAN-IFRA’s report finds that they’re seeing increased revenue and increased loyalty from readers as a result.
+ More insights on creating a healthy comment section: Posting rules at the top of the comment section leads to more comments and more civil comments and when reporters get involved in the comment section, it leads to fewer uncivil comments;How to shape the nature of the comments posted on your website