Why The New York Times has a team dedicated to working with its apps and how local news organizations can adopt this strategy

New York Times’ Beta team is dedicated to working with NYT’s various apps, many of which aren’t necessarily hard or breaking news related. With apps such as Cooking or its real estate app, the Beta team is trying to build a deeper connection with readers and helping readers access some of the content they’re most interested in: Before the launch of Cooking, recipes were one of the most searched topics on NYT’s website. But even without the resources and manpower of the NYT, local news organizations could adopt this idea, Ken Doctor says, by exploring niches relevant to their audiences.

+ Earlier: Our Strategy Studies on building new audiences with single-subject news products and creating specialized mobile apps