The New York Times’ lessons from Facebook Live: Videos don’t need to be tied to a newspaper story and success isn’t necessarily determined by the number of viewers

The New York Times has been broadcasting on Facebook Live for a month now. With a team of six staffers dedicated to Facebook Live, it’s streamed things like a wedding from its Weddings section, an interview with Caitlyn Jenner and a walking tour in Havana. Louise Story, who is leading NYT’s Facebook Live team, shares some of the lessons learned thus far, which include: A live stream doesn’t need to be tied to a story that’s in the newspaper, success might be determined by average time watched/shares rather than simply viewers, and it’s more “live interactive journalism” because it requires communication with the audience.