How New York Magazine created an aggressive Instagram strategy and gained more than 285,000 followers

In the last year, New York Magazine has focused on translating the visual nature of the magazine to Instagram, with its @nymag account going from 190,000 followers to more than 475,000 followers. The social media team meets with the photo department to talk about the print magazine’s cover art and other elements that could translate well to Instagram, and the magazine also created a Slack channel dedicated to the coordination of custom graphics for Instagram. The magazine has also started experimenting with Instagram “takeovers” that “draw on our edit and PR teams’ extensive contacts to bring our Instagram followers exclusive content that they can’t find on the site or our other social media platforms”