Insights, tools and research to advance journalism

A new tool from Alphabet helps publishers moderate comments with artificial intelligence


Jigsaw, a technology incubator within Google’s parent company Alphabet, has released a new tool called Perspective, which uses artificial intelligence to help publishers weed out abusive comments. Perspective uses a rating system based on how “toxic” a comment is, letting the publisher choose a threshold for which comments are displayed publicly. In the next year, Jigsaw says it will be adding the ability to screen for off-topic comments and or comments without substance, as well. Jigsaw‘s founder and president Jared Cohen argues the tool could help turn online comment sections into more productive forums for discussion.

+ The New York Times is already using Perspective to help moderators get through comments more efficiently and possibly open up the comment section on more stories (Nieman Lab)

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »