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Mic provided live updates from the RNC through text message

Nieman Lab

In its first experiment with storytelling via text message, Mic offered live updates from last week’s Republican National Convention via SMS message. Mic sent its readers a push notification on mobile and desktop, telling them they could opt-in to text message updates from Mic reporters at the RNC. As for why Mic chose text message over push alerts for RNC updates, chief strategy officer Cory Haik explains: “Everyone has so many push alerts on their phone. We wanted it to be one where people are saying ‘Yes, I want it.’”

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