Insights, tools and research to advance journalism

Instead of trying to break readers’ habits, how to optimize your posting schedule around when they’re online


Checking the news first thing in the morning is a habit for a lot of people, but a lot of news organizations aren’t posting stories until after many readers have already moved on with their days, Anjanette Delgado writes. When analyzing traffic at Gannett’s Salinas Californian newsroom, Delgado says they found stories were going up just as their traffic dropped off. In response, editors rearranged their schedules to get stories out ahead of the morning spike, and the newsroom saw its web traffic double in less than two years as a result.

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