Instead of only thinking ‘content is king,’ Raju Narisetti says newsrooms should focus on user experiences

The ‘content is king’ mindset can be a harmful one in newsrooms, according to News Corp SVP of Strategy Raju Narisetti. Narisetti says that focus has blinded newsrooms and made them unable to focus on packaging content in a way that is beneficial for the user. Narisetti says: “It is my job as a journalist to get the most people to read my journalism. I’m not asking anyone to change their journalism. The only way you can [increase audience] is to create a very interesting experience.”