Instead of chasing the stories as competition, find comprehensiveness with curation

At this weekend’s Local Independent Online News Publishers conference, Billy Penn’s Jim Brady said online news organizations shouldn’t try to be a comprehensive source and shouldn’t chase the stories everyone is chasing. But Brady says curation can achieve that comprehensiveness, by linking out to other sources and to social media, rather than producing it within the newsroom.

+ More lessons from Billy Penn: To connect with audiences, sound less like a journalist