Insights, tools and research to advance journalism

How to increase the time readers spend on your articles

Websites such as Medium focus on measuring how long users spend on site, slowly changing the way the industry interprets web metrics. To keep users on your site longer, use more multimedia such as photos and videos, and break up the story with subheadings. If possible, encourage traffic to your homepage — Chartbeat has found that readers who come to a website through the homepage tend to spend longer on the site.

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Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.