Insights, tools and research to advance journalism

How to avoid the ‘wolfpack mentality’ when approaching eyewitnesses online

News organizations can’t afford to ignore eyewitness reports posted to social media, Reuters global head of video and pictures John Pullman says, but they do need to be careful in how they approach eyewitnesses who may have hundreds of reporters reaching out to them. When working with eyewitnesses, Pullman says Reuters nominates one person to be the point of contact for each individual story. That point of contact may be someone from the London social media team or a reporter who speaks a specific language, and they are the one person who reaches out to eyewitnesses on behalf of Reuters.

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

Featured topics

Go deeper on…

Dive deep on everything we produce about these key topics.

Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.