Insights, tools and research to advance journalism

How Financial Times balances editorial instinct and analytics data

Journalism.co.uk

Speaking on a panel about metrics in the newsroom in Paris last week, Financial Times head of audience engagement Renée Kaplan explained the relationship between editorial instinct and analytics in newsroom decisions. Kaplan says FT relies on journalists’ instincts to decide what stories are covered, but metrics data is used later on in the process to optimize the stories. For example, Kaplan says data is used to determine how users will interact with a story: “You don’t necessarily want people on certain platforms to interact with stories in the same ways, maybe you want them to share an article, like it or click it.”

+ API’s Metrics for News program creates journalism metrics you can actually use to decide what news to cover and how

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

Featured topics

Go deeper on…

Dive deep on everything we produce about these key topics.

Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.