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How analytics should influence your smartphone app creation

INMA

When developing an app strategy, Sarah Riley says the best apps are ones that are based on analytics to cater to the audience’s needs and wants. Riley recommends using metrics to determine what challenge or opportunity you’ll be filling with the app, and determine which metrics will best serve you as you develop the product. Start prototyping as soon as possible, using those metrics to determine how readers are interacting with the app.

+ Our guide to the best strategies for creating specialized mobile apps

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