How the Harvard Business Review turned its old content into new revenue

“Harvard Business Review tackles this by starting with audience need. What does the customer value and what is their willingness to pay for what they value? The value question can take you in a number of directions … [and] if you have a strong value proposition, you have a strong position for monetization,” says Sarah McConville, VP of marketing for HBR. She discusses how HBR turned their 4,000+ article archive into curated “10 must reads” books around themes like “managing yourself“ and “leadership,” selling “millions of units.”

+ To change employee or customer behavior, start small (Harvard Business Review)