A guide for journalists on how to use Snapchat

Paul Bradshaw has compiled a comprehensive, useful guide for journalists on how they can use Snapchat for storytelling and effective engagement. In this installment, Bradshaw explains topics such as the various uses of Snapchat (chat app vs. stories vs. Discover), what kinds of stories are suited to a Snapchat “story,” and how to do an interview on Snapchat. In this next installment, look forward to how to use Snapchat add-ons, such as filters and stickers.