The Guardian’s lessons from experimenting with web notifications: Start simple with interactive notifications, and know when to run auto-updating alerts

The Guardian’s Mobile Innovation Lab is testing five different kinds of web notifications through Google Chrome, and sharing what it’s learned from testing each. The Guardian has found that interactive alerts, which allows the reader to direct themselves through a narrative, aren’t ideal for breaking news, but starting simple is best because interactive alerts require having the entire path of notifications ready beforehand. And for auto-updating alerts, The Guardian has found it best to think about how their audience is interacting with the information and when a separate alert makes more sense over auto-updates.