Social media platforms are a natural place for publishers to interact with their readers, but it can be challenging to get those readers to start talking in a meaningful way. Poynter’s Vicki Krueger outlines tips for motivating readers to start sharing with you on social media, including: Use a visual in your post, ask a question, and respond to your audience’s comments.
+ Earlier: Our Strategy Studies on how local news organizations can develop a voice on social media and how to involve your audience in your reporting
+ What’s the value of a “like” on Facebook? It may not directly translate to revenue, but David Higgerson writes that a like is “an online currency which readers value,” and journalism should value it as well to ensure revenue “flows in our direction too” (David Higgerson)