Fox Sports increased site traffic and engagement in 6 weeks through design changes intended to keep users on the site

In just six weeks, Fox Sports has seen a 23 percent increase in pageviews and a 37 percent increase in time spent per visitor, which Sahil Patel writes is the result of several design changes. Those three key changes are: a “semi-infinite” scroll that shows four consecutive stories, personalized article recommendations based on the user’s browsing history, and a fixed social bar that makes it easier to comment and share articles. SVP of product development Devin Poolman says these changes were so important because the old website was very URL-centric and forced users to seek out other things to read or watch on the site themselves, which led to drop-off.