Focus a website redesign by understanding stakeholder workflow

Code and Theory is an independent digital creative agency whose clients include the Los Angeles Times, Mashable, NBC, The Verge, and Bloomberg. Courtney Kan speaks with managing partner Michael Martin about  how Code and Theory approaches a large project such as a major redesign. This involves accounting for change management, said Martin: We embed our team “into the newsroom so that we can best understand the daily workflow of the various stakeholder groups — from creative, to editorial, to ad sales and technology — so that the product we create for them not only provides the best possible user experience, but also addresses organizational challenges.”

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