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How the Financial Times is helping the newsroom better understand its metrics

Nieman Lab

The Financial Times is trying to make its metrics more accessible to the newsroom with a tool called Lantern. The goal of Lantern is to help the newsroom understand metrics beyond just pageviews, giving them information such as average time on page, what type of device readers are on, retention rate and average scroll depth. FT’s chief data officer Tom Betts says by making this information more easily available to the newsroom, the editorial and business sides will better understand each other and ideally lead them to work more closely.

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