Insights, tools and research to advance journalism

How to execute metrics that matter: Make it all about the end goal

MediaShift

Creating a successful metrics strategy comes down to one thing, Alexa Roman writes: Predicting how much money you’re going to make. Or if money isn’t the goal, replace “money” with your own currency of what matters most. Roman outlines five steps for executing a metrics strategy focused on money (or some other form of value) from beginning to end, including how to choose the right tools and how to take action on your metrics.

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