Insights, tools and research to advance journalism

How to execute metrics that matter: Make it all about the end goal

MediaShift

Creating a successful metrics strategy comes down to one thing, Alexa Roman writes: Predicting how much money you’re going to make. Or if money isn’t the goal, replace “money” with your own currency of what matters most. Roman outlines five steps for executing a metrics strategy focused on money (or some other form of value) from beginning to end, including how to choose the right tools and how to take action on your metrics.

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »