ESPN’s mobile strategy: ‘If we’re thinking about anything else, we’re failing the audience’

ESPN’s vice president and editorial director for domestic digital content Chad Millman is clear: “Mobile is everything.” As more people cut their cable TV subscriptions, ESPN is being forced to change its business model and betting on mobile audiences going forward. Millman says: “We always have to be thinking about mobile first. If we’re thinking about anything else, we’re failing the audience. … You need to keep reimagining how things look [on mobile]. Physically, how is something presented? How long is a headline, what is it going to look like, and where is it going to cut off on a mobile device?”