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Document the processes behind design or feature changes to boost transparency

Society for News Design

The news environment today requires tweaking, iterations and major redesigns, but audiences may not understand. In this interview on INN’s name change, rebranding and web redesign, INN design director Kaeti Hinck describes how documentation and explanation can be difficult (“especially when you’re neck-deep in the middle of launching a project”), but benefits are clear. “Nobody designs in a vacuum, yet so often we’re judging projects without any context for how and why decisions were made.”

+ Avoid this “journalese”: NYT’s Patrick LaForge laments the clichés like “stir debate” that make it into the Times, even though “many of the worst examples are automatically flagged by our customized spelling checker” (New York Times)

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