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How Chicago’s The Daily Line used reader feedback to develop a niche subscription product

Nieman Lab

Chicago’s The Daily Line, known until last week as Aldertrack, is a niche newsletter and website aimed at a small segment of the Chicago population: land developers, contractors, lobbyists, attorneys, and labor organization members invested in Chicago’s political system. That small segment is supporting The Daily Line’s mission, with $39/month or $395/year subscriptions. And to make that worth it to their readers, The Daily Line’s co-founder and publisher Mike Fourcher explains how essential reader feedback is to their product: “We’ve been able to incrementally make changes and experiment as we go along by paying close attention to what our readers want. We spent a lot of time just asking them questions.”

+ Earlier: Our Strategy Study on how to build audiences with niche news products

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