Business Insider’s strategy for getting 1.5 billion video views a month: Engage people from the second a video starts

Business Insider’s editor-in-chief Nicholas Carlson talked to Digiday’s weekly podcast about how the organization is achieving 1.5 billion video views each month. Key to that strategy, Carlson says, is engaging viewers from the second a video starts. Carlson explains: “The super-hard and super-exciting thing we do is if you don’t start the video with beautiful, engaging photography, it’s not going to work. People are going to keep scrolling. I love that because the things that have always grabbed people in the digital medium are headlines. And with headlines, people can do monkeying tricks. With us, the story starts right there. There’s no baiting into it. You have to keep telling a good story or people will go away.”