Insights, tools and research to advance journalism

Breaking News measures the relevancy of its push alerts by how often people visit the app and sign up for notifications


With each push alert it sends, Breaking News’ goal is relevance for its users, something that may not be easily tracked by click-through rates. Co-founder Cory Bergman says as a way to measure relevance, Breaking News looks at how many people sign up for more notifications and visit the app. The number of monthly push notifications sent by Breaking News has doubled in the last year, with more users opting into more alerts and the number of subscribers growing faster than the number of alerts.

+ More insights on push notifications: The New York Times measures a notification’s effectiveness by tracking what a user does after it’s received,sending notifications more selectively can increase user engagement with themand why people are opting out of push notifications

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

Featured topics

Go deeper on…

Dive deep on everything we produce about these key topics.

Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.