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Breaking News measures the relevancy of its push alerts by how often people visit the app and sign up for notifications

Digiday

With each push alert it sends, Breaking News’ goal is relevance for its users, something that may not be easily tracked by click-through rates. Co-founder Cory Bergman says as a way to measure relevance, Breaking News looks at how many people sign up for more notifications and visit the app. The number of monthly push notifications sent by Breaking News has doubled in the last year, with more users opting into more alerts and the number of subscribers growing faster than the number of alerts.

+ More insights on push notifications: The New York Times measures a notification’s effectiveness by tracking what a user does after it’s received,sending notifications more selectively can increase user engagement with themand why people are opting out of push notifications

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