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Avoid misusing metrics by thinking about what the data shows

TheMediaBriefing

Chris Sutcliffe highlights the advice from speakers at the news:rewired conference in London about appropriately integrating data into news organizations’ workflow to inform their work. That advice includes: recognize your core audience’s value and avoid diluting it with “low-value” audience, consider emphasizing real-time monitoring of a story over total traffic figures, and while looking at a toolbox of many ways to measure, remember the bigger mission.

+ How WNYC is building a community, not just an audience, through helping people learn to be bored again (Poynter)

+ Hiring tip: “Hires are seldom panaceas”: “If there’s an area you’re weak, try to figure out the root causes of why you’re weak, and where possible try to improve the environment that creates the problem before pinning the turnaround on a ‘Jesus hire.’” (ma.tt)

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