Insights, tools and research to advance journalism

Avoid misusing metrics by thinking about what the data shows


Chris Sutcliffe highlights the advice from speakers at the news:rewired conference in London about appropriately integrating data into news organizations’ workflow to inform their work. That advice includes: recognize your core audience’s value and avoid diluting it with “low-value” audience, consider emphasizing real-time monitoring of a story over total traffic figures, and while looking at a toolbox of many ways to measure, remember the bigger mission.

+ How WNYC is building a community, not just an audience, through helping people learn to be bored again (Poynter)

+ Hiring tip: “Hires are seldom panaceas”: “If there’s an area you’re weak, try to figure out the root causes of why you’re weak, and where possible try to improve the environment that creates the problem before pinning the turnaround on a ‘Jesus hire.’” (

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

Featured topics

Go deeper on…

Dive deep on everything we produce about these key topics.

Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.