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85 percent of Facebook videos are watched without sound

Digiday

According to data from publishers, about 85 percent of video on Facebook is watched without sound. Facebook has built a video system that encourages watching without sound: Videos autoplay in the new feed and are muted by default. But for publishers, that number underscores the importance of creating videos that can be understood without sound, using captions or text that narrate what’s happening on the screen.

+ Earlier: Facebook says captions can increase a video’s view time by 12 percent and how marketers are adjusting to creating videos without sound to grab more viewers

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