7 ideas for how publishers can deal with ad blockers

At an event in late April, publishers, platforms and other industry groups gathered at an event in NYC hosted by PageFair and Digital Content Next to talk about ad blocking. The participants, which included ESPN, Google and The Guardian, are now sharing their recommendations for how publishers can better deal with ad blockers. Among their ideas: Users need the ability to reject and complain about bad advertising, publishers and advertisers need to agree on a maximum page load time, and publishers need to move away from advertising as their means of collecting info about readers.