Insights, tools and research to advance journalism

50 new metrics to measure success in your journalism

Poynter

Melody Kramer brainstorms a list of 50 ways to think about your analytics, broken down by basic analytics such as pageviews, social media analytics, engagement, and audio/video. Some of Kramer’s ideas: Number of people who sign up for a newsletter, number of citations in other news articles, percentage of page viewed, number of new listeners/viewers from a single episode.

+ Our Metrics for News program creates new analytics and blends metrics into indexes

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