Insights, tools and research to advance journalism

5 Google Analytics reports you may not be using

MediaShift

Google Analytics is the source of lots of useful insights about how your audience is using your website, but Webcredible’s Mark Cunnah says there are some reports in Google Analytics you may not be using. Cunnah explains how to use Segments to break down your audience into useful groupings and how to use Events to track transactions on your site, such as signing up for a newsletter or downloading a PDF.

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