Insights, tools and research to advance journalism

Will Medium replace the op-ed page? It’s not there yet, but its simple pitch resonates

Washington Post

Medium is growing quickly as a way for journalists and politicians alike to publish their messages, and Elise Viebeck writes about its potential to replace the traditional op-ed page. The format of Medium encourages conversation, but Viebeck says its lack of editorial direction “can give the impression that Medium is a dustbin for stories that would not be published elsewhere.” Matt Higginson, who works in politics, government and advocacy at Medium, says: “Maybe it sounds naive, but I hope we can get to a place where words matter a little bit more and authenticity is valued. It’s not something to try and fake but it’s something to try and be.”

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »