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Why Upworthy is shifting its focus from aggregation to original content

Capital New York

When Upworthy launched three years ago, it quickly became one of the Internet’s fastest growing aggregators, but it’s now shifting its focus to creating original content. As Upworthy retires the job title “curator,” it is hiring writers, under the leadership of former New York Times deputy international editor and Innovation Report co-author Amy O’Leary as editorial director. Co-founder Eli Pariser says: “We are now moving decisively to deepen our focus on original storytelling that supports our mission.”

+ Earlier: 5 good questions with Upworthy’s standards chief Matt Savener about how the curation site is emphasizing fact-checking

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